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Sumaiya Khatun
May 16, 2022
In Education Forum
'As if people have ever listened to Special Database commercials', is the conclusion. As soon as the inspiring office culture is designated as the arena, ideas for scenes start to rain. Recurring character is the manager. I can still do my Special Database best, Sores, with 'Not now!' remember. The documentary style, with voice-over, is innovative. Unilever immediately recognizes itself in the proposal: 'Damn, that's us', someone shouts. And they are not alone in that. Turnover rose from 25 million guilders in 1997 to 110 million euros today. 5. IF: tough Special Database as nails, but honest It is not only humor and emotion that make commercials unforgettable. Some expressions are hard as nails. I can still Special Database remember very well that in 2008 I saw portrait photos all over the country with the text 'I have passed away'. That made an impression. What I didn't know at the Special Database time is that one of those faces belonged to Wert-Jan Ewert's, then the foreman of the ALS Nederland Foundation. He had the disease himself and was already in a wheelchair during the campaign. Advertisement for ALS with the photo of someone who has since passed away. Marcel Hartog and Jeroen van Special Database Swam of Publicis are behind the campaign. They dared to have patients make a Special Database call for help and only bring that message out after their death. Everything in consultation with the family, for whom it was also confrontational to meet their recently deceased loved Special Database one on the street. The disease became known in one fell swoop: today it is above 90%. The donation amount also grew from 1 million euros per year in 2009 to 5 million in 2017. Every now and then there is an advertisement that settles in the collective memory. Plenty of inspiration for your own creative Special Database work The book is full of inspiration for your own creative work. He describes no fewer than 50 famous commercials.
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Sumaiya Khatun

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